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Furniture Market From point A to point B.
February 23rd, 2010
Experts still predict growth in sales of furniture in Russia. Two years ago this market was not something that is unpredictable, but, at least, is not formed. Now we can talk not only about the “replica”, as they are less and less, but also stable way this market segment. So, you want to spend their money, buy good quality furniture, no particle board, an array of wood. You rely on its durability, originality, choice and, of course, even with high incomes do not pay extra money. Before you go shopping, try to sort out what they offer.
Actually suppliers of furniture from solid wood that is environmentally friendly and durable, the markets of Russia is not so much. Of the countries of the former Union of Belarus presented. Also among the suppliers of Romania, Malaysia and Italy. This list could be complete and if not, another recent trend – private master from Russia. But this question is still ahead.
First of industrialists. Those who put in the furniture production flow, which allows for “keep” prices due to mass produced. Romania, perhaps one of the “oldest old” country under the title “furniture made of wood.” In Soviet times to get scarce Romanian headsets was a parameter status, if you want. Afford it to senior officials of trade, industrial elite. The most popular enjoyed it from the officials at the local level. It must be said, and she served on the glory. It has been more than one decade, and under the heading “selling” still offer a “wall of furniture, manufacturing Romania, b \ y, good quality”. The next player – Italy. Country – manufacturer, which operates not only on the furniture market. Wins at the expense of range (not so often radically updated, but just offering a lot of samples). Belarus tends to be “heavy” classics. Cabinet or the dining room, furnished with furniture that will give you a sense of the house of a prosperous lawyer, early 20 century. To support associations suggest a look at the first pages of Alexei Tolstoy’s novel “The Road to Calvary. And, finally, Malaysia. Perhaps the only representative from this list, closely related to the little things that, as we know, and determine the “exclusivity” of your interior. Interestingly, between Russia and Malaysia was formed and a certain division of labor – some firms in Russia are taking in this country only blanks. And do assembly in Russia. At the same time on the price list is still in the paragraph “country – the manufacturer will stand Malaysia. Typically, this relates to expensive furniture from the “mahogany”. By the way, Malaysians have the opportunity to use and the rare, unusual for Russia woods. Once Malaysia has taught us to rattan. This “team” collaboration, alas, does not always guarantee quality. At the domestic level, this choice is like choosing the host, delivered before the fact: your house or building a company with a license, but more expensive, but a guarantee. Or build guest workers, but cheaper, but without guarantees. In order, sometimes working Italian masters. The store has a catalog, you order a model, but its data – size, color, advance “programmed”. Change is nothing impossible.
However, recent trends suggest that more potential consumers want not just spend money. Design know-how, as in the design of housing projects, and in the interior design themselves, imply not only an individual approach to the square and the walls. But, actually, to the fact that they adorn. Furniture, too, became fashionable to do on the individual sketches. And here I would like to elaborate on this until the new but is gaining credibility towards production.
From private workshops, where the furniture is made by hand, until recently, only the Italians were famous. Their products are available, shall we say, not very poor customers. In Russia the tradition of private furniture makers, developing, mainly to the events of 1917, of course, were not lost, but did not receive much development. Private, until now, mostly working “illegally” using personal advice and rarely make the author’s collections. Personal creativity is going into the background, the main thing – at the time, quality and flawlessly execute the order. From year to year is the exploitation of one’s image. This is one side of the coin. On the other hand, customers themselves are not interested in the development of this art. A lot of you know people, not professionals, who understand the nuances of furniture production? And once in a nearby shop cheaper – go there. There are altogether “aesthetes” with the means. Master in this case requested – worked for me, I work assured. But to dictate the terms, including creative, too, I will. So what is on the way to go “private owners”, given that interest in personal creativity is really high?
One of the fastest growing private traders, who managed to avoid many of the reefs and traps of business reality – furniture workshops “Gordarika” in Sergiev Posad near Moscow. Actually they are named director, he is a designer, he is master of his own furniture manufacturing – Vitali Uryvskaya. Based on his experience and views on the further development of these workshops can talk about trends, so to speak, of the process. First, private entrepreneurs are disconnected. The development of designer furniture in Russia is good and the enthusiasm for the Copy or reconditioning. This is undoubtedly a good thing. But we must continue to move, to invent something of their own. Vitaly sure that the furniture – this is art. And obey the same laws. Those who invest money in the author’s work today must know – tomorrow it will be much more expensive, is the capital of the family, not only material but also spiritual. Many masters are trying to repeat the usual range – kitchen, closets, hallways. This really is not profitable – manufacturing can significantly reduce the cost of the thing. Unless it comes to special order. A year ago Uryvskaya entered the market with an unusual proposal – small forms, tables, bureaux, supports, tapas. That is, the range, which allows not only to fill space, but also to supplement the already available collection. As recent exhibition in St. Petersburg, even the experts from our masters did not expect this. Remembered Vitaly phrase thrown at his stand: “That may do the same abroad, but our own?”. Visitor even could not imagine that the unique technology of bending, the author’s design, ergonomics forms – all of Russia’s master.
It’s time to draw some conclusions. So what happens now? Demand for the author, unique furniture is, but still not enough understanding that a single specimen can not cost as much as the stream. DIY Furniture also missing. Not enough information about them (not to mention the availability of sites). They themselves are still in the advertising investment is not doing or are just beginning. So here who dared one and ate it – who first released it on advertising spaces (exhibitions, pamphlets, publications, a worldwide network) and to learn first. And while great desire to fully attuned to the desires of the customer. Those who offer their collections, in general units. Above all these “but” is one great start: looking to buy designer furniture in Russia are greater than those it offers. So, in the near future, we expect large changes in the market. And they depend on whether the speed with which the author and the Customer will move to meet each other.